For yacht brokers in Florida and the Mediterranean
More qualified
buyers and sellers
every month.
We build the complete ad system that fills your pipeline with people who are ready to buy or sell a yacht. You focus on closing.
"You're not paying for leads. You're paying for real conversations with people who can actually buy a yacht."
How the system works
Four simple ideas that make the whole thing work.
The ads do the qualifying
Great video and photography attracts serious buyers and quietly filters out tire-kickers — before they ever reach your inbox.
A quiet, three-step path to the sale
We build trust first, offer something useful second, and set the private call third. No pushy forms. No urgency gimmicks.
Buyers and sellers at the same time
One system brings you people who want to buy — and owners who are ready to list. Every new listing feeds the buyer side, and the pipeline compounds.
We measure closings, not clicks
A $100 lead who buys a yacht beats ten $30 leads who ghost you. Everything is tuned to bring you people who actually close.
Campaign Investment · The Math That Makes It Work
The Campaign Cost Is Small Compared With the Value of a Few Additional Closings
A $1.5 million yacht sold at a typical 10% total commission represents up to $150,000 in gross commission revenue. When the commission is divided between the listing and buyer's brokers, one side of the transaction may still generate approximately $75,000 before internal splits, referral fees, and operating expenses.
The estimated first-year campaign investment is $105,000, including the one-time $15,000 professional setup and launch fee plus $7,500 per month in recommended advertising budget used to generate leads.
From an accounting perspective:
Approximate gross commission revenue from one side of a $1.5M transaction
Approximate gross commission revenue from two one-sided closings, or one transaction representing both sides
Approximate gross commission revenue from three one-sided closings
Two one-sided transactions could exceed the estimated first-year campaign investment at the gross commission level. Three one-sided transactions could generate approximately $225,000 in gross commission revenue compared with a $105,000 first-year campaign investment — approximately 2.1× the campaign investment in gross commission revenue, before internal commissions and operating expenses.
Campaign Investment
One-time complete campaign setup and launch
Recommended advertising and media budget
Estimated total first-year investment
The $15,000 is a one-time professional setup and launch fee — campaign strategy, market positioning, campaign architecture, audience development, creative direction, advertising assets, lead funnel development, tracking, launch, testing, and initial optimization. The $7,500 monthly amount is the recommended media budget used to advertise and generate leads, not an agency fee.
Potential Transaction Value
Estimated gross commission from one side of a $1.5M transaction
Potential gross commission when both sides are represented
Potential gross commission from three one-sided transactions
Against the value of a few additional yacht transactions, the investment required to build a professional buyer-and-seller acquisition system becomes remarkably small.
This is not a volume-sales proposition. The brokerage does not need hundreds of additional closings. A small number of qualified buyers and sellers can make the entire campaign financially meaningful.
Examples are illustrative only. Actual commissions, transaction values, closing rates, campaign performance, expenses, and returns will vary.
The Architect Behind the Machine
Meet Ron Malezis
For more than 28 years, Ron Malezis has helped businesses connect with people who are actively interested in their products, services, and opportunities.
As the founder of Leadpower, Ron has worked throughout the evolution of lead generation — from traditional direct-response marketing and early online campaigns to today's Meta advertising, automated follow-up, audience targeting, and AI-supported marketing systems.
Over the years, Leadpower has generated and delivered more than 2 million leads and served more than 180,000 customers across a wide range of industries.
Ron's approach is built around one simple principle: a successful campaign should do more than generate clicks. It should create qualified conversations with the right prospects.
He brings together targeted advertising, landing pages, creative development, follow-up systems, retargeting, and campaign feedback to help clients build a more consistent sales pipeline.
Today, Ron is applying that experience to yacht brokers, marine businesses, and other high-value sales professionals who want a practical and measurable way to reach prospective buyers.
Experience That Supports the Strategy
Years building and improving lead-generation and direct-response marketing systems
Leads generated and delivered through Leadpower campaigns and lead programs
Customers served throughout the history of Leadpower
Lead systems: advertising, landing pages, audience targeting, follow-up, retargeting, and campaign support
A Practical Approach to Lead Generation
Qualified conversations — not just clicks.
Ron does not believe success should be measured only by impressions, clicks, or low-cost form submissions.
The goal is to build a system that helps produce meaningful conversations between brokers and qualified prospects.
Each campaign is developed around the client's market, available inventory, ideal buyer, geographic reach, sales process, and follow-up capabilities.
This allows the strategy to be customized rather than relying on a generic advertising formula.
Private Strategy Call
Let's Discuss Your Market, Inventory, and Goals
Schedule a private strategy call with Ron to discuss your brokerage, target market, current inventory, and lead-generation goals.
During the conversation, Ron will review your situation, explain how the Lead Machine would be structured, and help determine whether the program is a practical fit for your business.
There is no promise of guaranteed sales or results. The purpose of the call is to provide a clear, honest assessment of the opportunity and the recommended next steps.
Book a 20-Minute Call With RonPast experience and campaign activity do not guarantee future results. Advertising performance varies by market, inventory, offer, budget, and follow-up.
A Stronger Start for Every Yacht Listing
For brokers and yacht owners who want more than a standard listing, this program is designed to generate qualified buyer interest early and build momentum around the vessel from the first day it reaches the market.
Private Audience Exposure Before the Broader Market
For each Exclusive Central Listing, we will launch an aggressive advertising campaign designed to generate qualified buyer interest as quickly as possible.
Before relying only on broad public exposure, we will first present the yacht to our private audience of prospective buyers, past inquiries, investors, industry contacts, and individuals who have shown an interest in luxury yachts and marine assets.
This private audience exposure will work in conjunction with the yacht's broader advertising campaign, professional brokerage distribution, broker-to-broker promotion, email marketing, social media, and international market exposure.
The objective is to create immediate awareness, identify serious buyer interest early, and give the listing the strongest possible start when it enters the market.
Every Exclusive Central Listing receives two powerful layers of exposure: our private buyer audience and an aggressive public advertising campaign.
We present your yacht to our private audience first, while simultaneously preparing the broader marketing campaign needed to reach qualified buyers across the marketplace.
Private Buyer Audience
The yacht is introduced to our private network of prospective buyers, previous inquiries, marine-industry contacts, and qualified individuals before depending solely on public listing traffic.
Aggressive Advertising Campaign
We create a coordinated advertising campaign designed to place the yacht in front of targeted audiences across digital, social, email, brokerage, and international marketing channels.
Faster Market Awareness
By combining private-audience exposure with public advertising, the yacht can begin generating awareness and buyer conversations immediately after launch.
Coordinated Market Launch
Private outreach and public promotion work together as one strategy, creating consistent messaging, stronger market visibility, and a more organized buyer-acquisition process.
How We Approach Every Listing
We do not simply place your yacht on the market. We actively launch it through our private audience and support it with an aggressive, coordinated advertising campaign.
Our goal is to generate serious buyer interest early, build momentum around the listing, and create the strongest possible opportunity for a more efficient sale.
Designed to generate buyer interest quickly. Built to create early market momentum. Intended to reach qualified prospective buyers. Provides the strongest possible market launch. Creates the opportunity for a more efficient sale. Past experience and campaign activity do not guarantee future results. Advertising performance, buyer interest, time on market, and sale outcomes will vary by vessel, market conditions, pricing, and follow-up.
Why This Is the Right Play, Right Now
Yachts were the only powerboat category to post growth through 2024–2025 while mass-market segments declined. The brokerage market has entered a stabilization phase that rewards brokers who invest in systematic demand capture.
52 yachts over 30m sold in FL in 2025 — the world leader in used yacht sales
Projected to reach ~$14.6B by 2030–31
Share of €2M+ transactions on the French Riviera
Deepest late-model inventory and realistic sellers
The Buyer Has Moved Onto Meta Platforms
| Signal | Data Point | Implication |
|---|---|---|
| Buyers are younger | Average buyer age has fallen to ~49–52; millennials are now ~27% of new purchases | Video-first creative on Meta reaches the core demographic |
| Discovery is digital | 65–71% of yacht buyers now discover brands online | The first touchpoint battle is won in the feed, not at the dock |
| Instagram dominates | IG drives 32–37% of yacht marketing engagement; lifestyle Reels lead | Vertical Reels-first video is the creative backbone |
| Virtual tours close distance | 48–57% of sales involve a virtual tour; ~34 min per session | Video walkthroughs are the most powerful lead magnet available |
| Trust is the currency | 60–66% of owners are influenced by referrals | Social proof and broker personal brand embed in every stage |
| The 2026 buyer is analytical | Buyers demand transparent pricing and verified data | Market-intelligence content is the highest-converting cold creative |
Fort Lauderdale · The Yachting Capital
Your Structural Edge
Yacht sales carry none of Meta's Special Ad Category restrictions that hobble real estate advertisers. You retain full geo-radius, age, interest, and lookalike targeting — the complete arsenal — in a vertical where most competitors still boost listing photos.
The Three People Every Dollar Speaks To
Every campaign, creative, and form maps to one of three avatars. Trying to address all three with one message is the most common — and most expensive — mistake in marine advertising.
Avatar 01 · Buyer · Florida-weighted
The Upgrader
45–65, business owner, executive, or exited entrepreneur. Already owns a 35–50ft boat and is weighing the move to a 50–80ft motor yacht or sportfish. Financially capable but analytically cautious — reads market reports and watches walkthrough videos at night.
The message that converts
Decision-support content: real operating-cost numbers, honest pricing intelligence, and proof you're the broker who tells the truth.
Avatar 02 · Buyer · Med-weighted
The Mediterranean Dreamer-Buyer
40–60, international HNW/UHNW — British, German, Swiss, Scandinavian, Middle Eastern, or American. Summers on the Riviera or in the Balearics; often charters first and is now weighing ownership. Values discretion above all; frequently works through advisors.
The message that converts
Private, invitation-style access: off-market opportunities, charter-to-ownership economics, and concierge process content — in the right language.
Avatar 03 · Seller · Both markets
The Ready Seller
50–70, current owner whose usage has declined while maintenance bills keep arriving. The 2026 market gives this owner realistic pricing expectations. Wants an honest valuation, a real marketing machine, and discretion at the dock.
The message that converts
The free professional valuation funnel — the marine equivalent of the real-estate CMA — backed by proof of marketing reach and recent sold results.
Field Note · Targeting Doctrine
Stop chasing rich. Start attracting ready. Premium creative does the qualifying — the algorithm does the finding.
Private Briefing
Targeting, Funnel, Budget, Creative, KPIs & Roadmap
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